{"id":1647,"date":"2024-12-15T12:54:22","date_gmt":"2024-12-15T12:54:22","guid":{"rendered":"https:\/\/petermbach.com\/?page_id=1647"},"modified":"2025-01-13T20:29:05","modified_gmt":"2025-01-13T20:29:05","slug":"037-brett-ferrin","status":"publish","type":"page","link":"https:\/\/petermbach.com\/index.php\/podcast\/037-brett-ferrin\/","title":{"rendered":"TGC Podcast Episode 037 &#8211; Brett Ferrin"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:280px\">\n<figure class=\"wp-block-image size-large is-style-default\"><a href=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2023\/01\/Cover-Art-scaled.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-attachment-id=\"550\" data-permalink=\"https:\/\/petermbach.com\/index.php\/podcast\/001-joao-paulo-leitao\/cover-art\/\" data-orig-file=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2023\/01\/Cover-Art-scaled.jpg?fit=2560%2C2560&amp;ssl=1\" data-orig-size=\"2560,2560\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Cover-Art\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2023\/01\/Cover-Art-scaled.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2023\/01\/Cover-Art-scaled.jpg?fit=1024%2C1024&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2023\/01\/Cover-Art.jpg?resize=1024%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-550\" srcset=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2023\/01\/Cover-Art-scaled.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2023\/01\/Cover-Art-scaled.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2023\/01\/Cover-Art-scaled.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2023\/01\/Cover-Art-scaled.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2023\/01\/Cover-Art-scaled.jpg?resize=1536%2C1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2023\/01\/Cover-Art-scaled.jpg?resize=2048%2C2048&amp;ssl=1 2048w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2023\/01\/Cover-Art-scaled.jpg?resize=465%2C465&amp;ssl=1 465w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2023\/01\/Cover-Art-scaled.jpg?resize=500%2C500&amp;ssl=1 500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Grand Challengers Podcast Episode #37<\/h3>\n\n\n\n<h1 class=\"wp-block-heading\">&#8220;Safeguarding the ordinary&#8221; &#8211; achieving traffic safety planning and management in a data-rich, AI-powered world<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\">Guest: Brett Ferrin<\/h2>\n\n\n\n<p>January 14th, 2025<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Episode Teaser<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"1440\" height=\"810\" src=\"https:\/\/www.youtube.com\/embed\/dmsoOLsRGiE?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-AU&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Introduction<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center has-medium-font-size\"><strong>\u201c&#8230;Where we start with traffic calming, is actually in awareness&#8230;\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p>Brett Ferrin is Vice President of Sales in North America at Traffic Logix, which develops intelligent transport solutions and traffic calming measures for safer roads worldwide. With 35 years of experience in building relationships and working across municipal governmant, sales and the traffic sector, Brett has accumulated a rich toolbox of experience in helping towns and cities make their roads safer and neighbourhoods more liveable through planning, community engagement and solutions across different modes of mobility. He is passionate about safeguarding the ordinary as well as helping professionals turn their weaknesses into strengths.<\/p>\n\n\n\n<p>On today\u2019s show, Brett and I dive into the topic of traffic safety and the different approaches available to protect our communities, from working with awareness to implementing sustainable widgets on along the roadways. We discuss the potential and perils of real-time data insights and artificial intelligence and what it may mean for the future of mobility, human behaviour and urban planning.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/12\/tgcpodcast_e038_brett_ferrin_profilepic.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" data-attachment-id=\"1648\" data-permalink=\"https:\/\/petermbach.com\/index.php\/podcast\/037-brett-ferrin\/tgcpodcast_e038_brett_ferrin_profilepic\/\" data-orig-file=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/12\/tgcpodcast_e038_brett_ferrin_profilepic.jpg?fit=400%2C400&amp;ssl=1\" data-orig-size=\"400,400\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"tgcpodcast_e038_brett_ferrin_profilepic\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/12\/tgcpodcast_e038_brett_ferrin_profilepic.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/12\/tgcpodcast_e038_brett_ferrin_profilepic.jpg?fit=400%2C400&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/12\/tgcpodcast_e038_brett_ferrin_profilepic.jpg?resize=400%2C400&#038;ssl=1\" alt=\"\" class=\"wp-image-1648\" srcset=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/12\/tgcpodcast_e038_brett_ferrin_profilepic.jpg?w=400&amp;ssl=1 400w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/12\/tgcpodcast_e038_brett_ferrin_profilepic.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/12\/tgcpodcast_e038_brett_ferrin_profilepic.jpg?resize=150%2C150&amp;ssl=1 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Biography<\/h3>\n\n\n\n<p>Brett Ferrin is a seasoned sales leader with a rich background in the traffic and transportation industry. Currently serving as the Vice President of Sales for North America at Traffic Logix, Brett has been at the forefront of implementing data-driven traffic solutions since 2011. His prior roles include Director of Sales and Marketing at Houston Radar LLC and various leadership positions at Traffic Logix. With over 35 years of experience, Brett has honed his expertise in managing sales teams, setting up distribution channels, and navigating the complex landscape of city, county, and state budgets and procedures. Brett holds an MBA from Western Governors University and is passionate about leveraging data to achieve Vision Zero goals, improve urban planning, and develop effective traffic calming strategies.<\/p>\n\n\n\n<p>Born in Utah and having lived in Portugal for 2 years, Brett has a keen interest in different cultures through languages and is a guy who enjoys family time, digging in the dirt, playing on his tractor and growing things. He also raises game birds for fun including partridge \u2013 and has a pear tree to match.<\/p>\n\n\n\n<div id='buzzsprout-small-player-limit-5-artist-brett-ferrin'><\/div><script type='text\/javascript' charset='utf-8' src='https:\/\/www.buzzsprout.com\/2083595.js?artist=Brett+Ferrin&#038;container_id=buzzsprout-small-player-limit-5-artist-brett-ferrin&#038;limit=5&#038;player=small'><\/script>\n\n\n\n<h3 class=\"wp-block-heading\">Resources Related to the Episode<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The previous episode on the topic of transport on the show was <a href=\"https:\/\/petermbach.com\/index.php\/podcast\/028-alexa-delbosc\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Episode 28 with Alexa Delbosc<\/strong><\/a>, check out her Episode for related discussion.<\/li>\n\n\n\n<li>A <a href=\"https:\/\/historyworld.net\/history\/Language\/113\" target=\"_blank\" rel=\"noreferrer noopener\">history of languages<\/a> and origins of <a href=\"https:\/\/liberalarts.utexas.edu\/germanic\/languages-we-teach\/yiddish-language-and-culture.html\" target=\"_blank\" rel=\"noreferrer noopener\">Yiddish<\/a>, which is a Germanic language\n<ul class=\"wp-block-list\">\n<li>We refer to <a href=\"https:\/\/petermbach.com\/index.php\/podcast\/006-arya-arabshahi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Episode 6 with Arya Arabshahi<\/strong><\/a>, check out his episode for more info on cultural continuity<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"https:\/\/trafficlogix.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Traffic Logix Official Website<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.wgu.edu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Western Governor\u2019s University<\/a><\/li>\n\n\n\n<li>Job Search Websites: <a href=\"https:\/\/www.wgu.edu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Indeed<\/a> and <a href=\"https:\/\/www.monster.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Monster.com<\/a> which Brett used back in the day<\/li>\n\n\n\n<li>Vision Zero\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/visionzeronetwork.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Vision Zero Network<\/a><\/li>\n\n\n\n<li>What is Vision Zero? [<a href=\"https:\/\/en.wikipedia.org\/wiki\/Vision_Zero\" target=\"_blank\" rel=\"noreferrer noopener\">Wikipedia<\/a>]<\/li>\n\n\n\n<li>There\u2019s also a <a href=\"https:\/\/visionzerochallenge.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vision Zero Challenge<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Two interesting resources on the relaitonships of <strong>Speed vs. Accident Injury\/Fatality<\/strong> [<a href=\"https:\/\/road-safety.transport.ec.europa.eu\/eu-road-safety-policy\/priorities\/safe-road-use\/safe-speed\/archive\/speeding\/speed-central-issue-road-safety\/speed-and-accident-risk_en\" target=\"_blank\" rel=\"noreferrer noopener\">EC Article<\/a>] [<a href=\"https:\/\/www.emcinsurance.com\/losscontrol\/insights-d\/2020\/08\/speed-increases-risk\" target=\"_blank\" rel=\"noreferrer noopener\">EMC Insurance<\/a>]<\/li>\n\n\n\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/Distracted_driving\" target=\"_blank\" rel=\"noreferrer noopener\">Driver distraction<\/a>\n<ul class=\"wp-block-list\">\n<li>Regan, M.A. and Strayer, D.L., 2014. Towards an understanding of driver inattention: taxonomy and theory.\u00a0<em>Annals of advances in automotive medicine<\/em>,\u00a0<em>58<\/em>, p.5. [<a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC4001671\/\" target=\"_blank\" rel=\"noreferrer noopener\">Link<\/a>]<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>The <strong>roadway safety problem<\/strong> [<a href=\"https:\/\/www.transportation.gov\/NRSS\/SafetyProblem\" target=\"_blank\" rel=\"noreferrer noopener\">US Dept. of Transportation<\/a>]<\/li>\n\n\n\n<li>More on <a href=\"https:\/\/en.wikipedia.org\/wiki\/Braking_distance\" target=\"_blank\" rel=\"noreferrer noopener\">Braking Distance<\/a>\n<ul class=\"wp-block-list\">\n<li>The <a href=\"https:\/\/etsc.eu\/wp-content\/uploads\/The-mathematical-relation-between-collision-risk-and-speed.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">mathematical relation between collision risk and speed<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>NIMBY<\/strong> &#8211; Not in my Backyard [<a href=\"https:\/\/en.wikipedia.org\/wiki\/NIMBY\" target=\"_blank\" rel=\"noreferrer noopener\">Wikipedia<\/a>]<\/li>\n\n\n\n<li><strong>Safety Measures:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Paint and glass beads [<a href=\"https:\/\/en.wikipedia.org\/wiki\/Glass_bead_road_surface_marking\" target=\"_blank\" rel=\"noreferrer noopener\">Wikipedia<\/a>]<\/li>\n\n\n\n<li>Rubber calming measures [<a href=\"https:\/\/trafficlogix.com\/rubber-overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Traffic Logix<\/a>]<\/li>\n\n\n\n<li>Radar Signs [<a href=\"https:\/\/trafficlogix.com\/signs\/\" target=\"_blank\" rel=\"noreferrer noopener\">Traffic Logix<\/a>]<\/li>\n\n\n\n<li>Types of speed cameras [<a href=\"https:\/\/trafficlogix.com\/speed-cameras\/\" target=\"_blank\" rel=\"noreferrer noopener\">Traffic Logix<\/a>]<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Blue-Green Infrastructures for traffic calming<\/strong>: An <a href=\"https:\/\/newburyportlivablestreets.org\/2021\/01\/26\/green-streets-combining-traffic-calming-and-stormwater-management-for-a-healthier-city\/\" target=\"_blank\" rel=\"noreferrer noopener\">interesting article<\/a> on the topic of combining stormwater management and traffic calming<\/li>\n\n\n\n<li>The AI Discussion\n<ul class=\"wp-block-list\">\n<li>A history of <a href=\"https:\/\/www.britannica.com\/technology\/autonomous-vehicle\" target=\"_blank\" rel=\"noreferrer noopener\">autonomous vehicles<\/a><\/li>\n\n\n\n<li>More on the <a href=\"https:\/\/repository.uclawsf.edu\/hastings_science_technology_law_journal\/vol14\/iss1\/2\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI Trolley Problem<\/a> thought experiment [<a href=\"https:\/\/www.turing.ac.uk\/blog\/ais-trolley-problem-problem\" target=\"_blank\" rel=\"noreferrer noopener\">The Alan Turing Institute<\/a>]<\/li>\n\n\n\n<li>The book I recently finished about AI and some of the biggest companies behind it: \u201cSupremacy\u201d by Parmy Olson [<a href=\"https:\/\/www.amazon.com\/Supremacy-ChatGPT-Race-Change-World\/dp\/1250337747\/ref=sr_1_1?crid=21RC24NLMY36N&amp;dib=eyJ2IjoiMSJ9.lSOhAp4vvhykr1ofzw5nvZS3wzcoGY2M2-rvfVhPg5du43e0ke5GjHN2S9mRntnx9ro9jfFxQewFaHzwysKn6wBRkHc2KXhAFmlnzq0cD9pV8wGluXJwT1RdyavRgIZ2CgrMR2v6AWojJHL0SiULpzXNtFTOExST2-lvfS0eiouEPXUiiE41y9eODunSYuzFJUVvaXESHvXMGG3_BzWKOra3A6mOPJplL3YTCwUx1PI.S_Wum-dHxjK3ot57h7qy_JRCoQ0MSSOOC9Zj-g4sjdg&amp;dib_tag=se&amp;keywords=supremacy&amp;qid=1736796167&amp;sprefix=supremacy%2Caps%2C170&amp;sr=8-1\" target=\"_blank\" rel=\"noreferrer noopener\">View on Amazon<\/a>]<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Who was <a href=\"https:\/\/en.wikipedia.org\/wiki\/Dale_Carnegie\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Dale Carnegie<\/strong><\/a>?\n<ul class=\"wp-block-list\">\n<li>\u201cHow to win friends and influence people?\u201d [<a href=\"https:\/\/www.amazon.com\/How-Win-Friends-Influence-People\/dp\/1982171456\/?_encoding=UTF8&amp;pd_rd_w=Dc1Ta&amp;content-id=amzn1.sym.bc3ba8d1-5076-4ab7-9ba8-a5c6211e002d&amp;pf_rd_p=bc3ba8d1-5076-4ab7-9ba8-a5c6211e002d&amp;pf_rd_r=139-8618555-1044431&amp;pd_rd_wg=HFw0L&amp;pd_rd_r=efd6e4b1-4d01-4658-b603-c29ebc8bc4a7&amp;ref_=aufs_ap_sc_dsk\" target=\"_blank\" rel=\"noreferrer noopener\">View on Amazon<\/a>]<\/li>\n\n\n\n<li>Napoleon Hill\u2019s \u201cThink and Grow Rich\u201d [<a href=\"https:\/\/www.amazon.com\/Think-Grow-Rich-Landmark-Bestseller\/dp\/1585424331\/ref=sr_1_1?crid=2NADEOBW1KT8S&amp;dib=eyJ2IjoiMSJ9.g6HxGbWNrXYJ1W09RvSZ_L17_vZaTVqoK6g6RoM9tSIR2AUKZdp1JOb1HrarEXWiQqF4gJ9K1yPcJsZkwBBLshdJfL948808P4wuCXGmz9JqdnsxWGo1kx1_KU7crClHauMmlbR_8DCNqZviUX2BAwZCLdekAdq-SkPWsUhwwJiQi1PFyV95yLEJDIcE4CbfJFwlhvEcf4eVdGT8oC8AOFGALk-V3lDOcckPufydZZQ.ATDP0RA9UYo_EPeC25h0L_CvALIGeOJAVkJOh6lIpDM&amp;dib_tag=se&amp;keywords=think+and+grow+rich&amp;qid=1736796065&amp;s=books&amp;sprefix=think+and+grow+ric%2Cstripbooks-intl-ship%2C172&amp;sr=1-1\" target=\"_blank\" rel=\"noreferrer noopener\">View on Amazon<\/a>]<\/li>\n\n\n\n<li>The <a href=\"https:\/\/www.dalecarnegie.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Dale Carnegie Course<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>What is <a href=\"https:\/\/australian.museum\/learn\/teachers\/learning\/taxidermy\/\" target=\"_blank\" rel=\"noreferrer noopener\">taxidermy<\/a>?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Episode Chapters<\/h3>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>(Chapters are embedded in the episode for quick access, click this to expand and view all chapters and time stamps)<\/summary>\n<ul class=\"wp-block-list\">\n<li>0:00 Intro<\/li>\n\n\n\n<li>1:59 Guest Intro and Languages<\/li>\n\n\n\n<li>7:10 Getting into traffic and Traffic Logix<\/li>\n\n\n\n<li>10:23 The complexities of traffic<\/li>\n\n\n\n<li>12:42 Vision Zero<\/li>\n\n\n\n<li>16:38 Design with human behaviour in mind<\/li>\n\n\n\n<li>23:43 Leveraging real-time data insights<\/li>\n\n\n\n<li>25:03 NIMBY and the complexity of urban planning<\/li>\n\n\n\n<li>30:49 Traffic Calming Measures<\/li>\n\n\n\n<li>41:31 Future Challenges for Traffic Calming<\/li>\n\n\n\n<li>43:35 Influence of AI on the transport system<\/li>\n\n\n\n<li>49:21 A question of human control and freedom<\/li>\n\n\n\n<li>52:25 When nothing changes, nothing changes<\/li>\n\n\n\n<li>54:12 Brett&#8217;s Future Trajectory<\/li>\n\n\n\n<li>56:48 Q&amp;A Start<\/li>\n\n\n\n<li>57:15 What inspires you?<\/li>\n\n\n\n<li>58:27 Key moment, book, event<\/li>\n\n\n\n<li>1:02:49 If you had a magic wand?<\/li>\n\n\n\n<li>1:04:34 Biggest challenge to date<\/li>\n\n\n\n<li>1:07:57 Time Management<\/li>\n\n\n\n<li>1:10:38 Advice for young professionals<\/li>\n\n\n\n<li>1:12:31 Where can people find you?<\/li>\n\n\n\n<li>1:13:48 Final Message<\/li>\n\n\n\n<li>1:14:29 Outro<\/li>\n<\/ul>\n<\/details>\n\n\n\n<h3 class=\"wp-block-heading\">Connect with Brett Ferrin<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.linkedin.com\/in\/brett-ferrin-mba-b942b218\/\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/in\/brett-ferrin-mba-b942b218\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/trafficlogix.com\/\" data-type=\"link\" data-id=\"https:\/\/trafficlogix.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Traffic Logix Website<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Related Episodes<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" data-attachment-id=\"721\" data-permalink=\"https:\/\/petermbach.com\/index.php\/podcast\/006-arya-arabshahi\/aryaprofilepic\/\" data-orig-file=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2023\/02\/AryaProfilePic.jpeg?fit=525%2C525&amp;ssl=1\" data-orig-size=\"525,525\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1666277401&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"AryaProfilePic\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2023\/02\/AryaProfilePic.jpeg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2023\/02\/AryaProfilePic.jpeg?fit=525%2C525&amp;ssl=1\" class=\"wp-image-721\" style=\"width: 100px;\" src=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2023\/02\/AryaProfilePic.jpeg?resize=100%2C100&#038;ssl=1\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2023\/02\/AryaProfilePic.jpeg?w=525&amp;ssl=1 525w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2023\/02\/AryaProfilePic.jpeg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2023\/02\/AryaProfilePic.jpeg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2023\/02\/AryaProfilePic.jpeg?resize=465%2C465&amp;ssl=1 465w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2023\/02\/AryaProfilePic.jpeg?resize=500%2C500&amp;ssl=1 500w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/td><td><strong><a href=\"https:\/\/petermbach.com\/index.php\/podcast\/006-arya-arabshahi\/\" data-type=\"page\" data-id=\"720\" target=\"_blank\" rel=\"noreferrer noopener\">Episode #6 &#8211; Arya Arabshahi<\/a><br><strong>Citymaking in times of crises, from yoghurt shops to plans of resistance<\/strong><\/strong><br><em>(Related Topics: <\/em>citymaking, planning, cultural continuity)<\/td><\/tr><tr><td><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" data-attachment-id=\"1239\" data-permalink=\"https:\/\/petermbach.com\/index.php\/podcast\/danielle_dagenais_profilepic\/\" data-orig-file=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/01\/Danielle_Dagenais_profilepic.jpg?fit=825%2C825&amp;ssl=1\" data-orig-size=\"825,825\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Danielle_Dagenais_profilepic\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/01\/Danielle_Dagenais_profilepic.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/01\/Danielle_Dagenais_profilepic.jpg?fit=825%2C825&amp;ssl=1\" class=\"wp-image-1239\" style=\"width: 100px;\" src=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/01\/Danielle_Dagenais_profilepic.jpg?resize=100%2C100&#038;ssl=1\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/01\/Danielle_Dagenais_profilepic.jpg?w=825&amp;ssl=1 825w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/01\/Danielle_Dagenais_profilepic.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/01\/Danielle_Dagenais_profilepic.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/01\/Danielle_Dagenais_profilepic.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/01\/Danielle_Dagenais_profilepic.jpg?resize=465%2C465&amp;ssl=1 465w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/01\/Danielle_Dagenais_profilepic.jpg?resize=500%2C500&amp;ssl=1 500w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/td><td><strong><a href=\"https:\/\/petermbach.com\/index.php\/podcast\/021-danielle-dagenais\/\" data-type=\"page\" data-id=\"1205\" target=\"_blank\" rel=\"noreferrer noopener\">Episode #21 &#8211; Danielle Dagenais<\/a><br><strong>The paradox of nature &#8211; process and parts and its implications for green infrastructure<\/strong><\/strong><br><em>(Related Topics: planning, paradoxes, making a change in human lives)<\/em><\/td><\/tr><tr><td><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" data-attachment-id=\"1320\" data-permalink=\"https:\/\/petermbach.com\/index.php\/podcast\/025-shubber-ali\/shubber_ali_profilepic-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/02\/Shubber_Ali_Profilepic-1.png?fit=500%2C500&amp;ssl=1\" data-orig-size=\"500,500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Shubber_Ali_Profilepic\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/02\/Shubber_Ali_Profilepic-1.png?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/02\/Shubber_Ali_Profilepic-1.png?fit=500%2C500&amp;ssl=1\" class=\"wp-image-1320\" style=\"width: 100px;\" src=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/02\/Shubber_Ali_Profilepic-1.png?resize=100%2C100&#038;ssl=1\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/02\/Shubber_Ali_Profilepic-1.png?w=500&amp;ssl=1 500w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/02\/Shubber_Ali_Profilepic-1.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/02\/Shubber_Ali_Profilepic-1.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/02\/Shubber_Ali_Profilepic-1.png?resize=465%2C465&amp;ssl=1 465w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/td><td><strong><a href=\"https:\/\/petermbach.com\/index.php\/podcast\/025-shubber-ali\/\" data-type=\"page\" data-id=\"1316\" target=\"_blank\" rel=\"noreferrer noopener\">Episode #25 &#8211; Shubber Ali<\/a><\/strong><br><strong>Your garden, the &#8216;field of dreams&#8217; for tackling the twin crises of climate change and artificial intelligence<\/strong><br><em>(Related Topics: artificial intelligence)<\/em><\/td><\/tr><tr><td><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" data-attachment-id=\"1406\" data-permalink=\"https:\/\/petermbach.com\/index.php\/podcast\/028-alexa-delbosc\/tgcpodcast_e029_alexa_delbosc_profilepic\/\" data-orig-file=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/04\/tgcpodcast_e029_alexa_delbosc_profilepic.jpg?fit=2054%2C2054&amp;ssl=1\" data-orig-size=\"2054,2054\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1647272256&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"tgcpodcast_e029_alexa_delbosc_profilepic\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/04\/tgcpodcast_e029_alexa_delbosc_profilepic.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/04\/tgcpodcast_e029_alexa_delbosc_profilepic.jpg?fit=1024%2C1024&amp;ssl=1\" class=\"wp-image-1406\" style=\"width: 100px;\" src=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/04\/tgcpodcast_e029_alexa_delbosc_profilepic.jpg?resize=100%2C100&#038;ssl=1\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/04\/tgcpodcast_e029_alexa_delbosc_profilepic.jpg?w=2054&amp;ssl=1 2054w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/04\/tgcpodcast_e029_alexa_delbosc_profilepic.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/04\/tgcpodcast_e029_alexa_delbosc_profilepic.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/04\/tgcpodcast_e029_alexa_delbosc_profilepic.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/04\/tgcpodcast_e029_alexa_delbosc_profilepic.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/04\/tgcpodcast_e029_alexa_delbosc_profilepic.jpg?resize=1536%2C1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/04\/tgcpodcast_e029_alexa_delbosc_profilepic.jpg?resize=2048%2C2048&amp;ssl=1 2048w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/04\/tgcpodcast_e029_alexa_delbosc_profilepic.jpg?resize=465%2C465&amp;ssl=1 465w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/04\/tgcpodcast_e029_alexa_delbosc_profilepic.jpg?resize=500%2C500&amp;ssl=1 500w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/td><td><strong><a href=\"https:\/\/petermbach.com\/index.php\/podcast\/028-alexa-delbosc\/\" data-type=\"page\" data-id=\"1405\" target=\"_blank\" rel=\"noreferrer noopener\">Episode #28 &#8211; Alexa Delbosc<\/a><\/strong><br><strong><strong>A social psychology toolkit for changing transport planning, built environment and future mobility<\/strong><\/strong><br><em>(Related Topics: transport, social psychology, human behaviour, mobility)<\/em><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Credits<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hosted by Peter Marcus Bach, follow me on: <strong>X:<\/strong> @petermbach, <strong>Instagram:<\/strong> @petermbach87 or subscribe to my channel on <strong>YouTube: <\/strong><a href=\"http:\/\/www.youtube.com\/c\/PeterMarcusBach\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.youtube.com\/c\/PeterMarcusBach\/<\/a><\/li>\n\n\n\n<li><strong>Intro\/Outro Song:<\/strong> \u2018Starsky\u2019 by Alex Keren (Check out more of his tunes over on Spotify:&nbsp;<a href=\"https:\/\/soundcloud.com\/balloon-planet\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/open.spotify.com\/artist\/5vZ3lENfDLjkln8scBJ8mW<\/a>)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The Grand Challengers Podcast Episode #37 &#8220;Safeguarding the ordinary&#8221; &#8211; achieving traffic safety planning and management in a data-rich, AI-powered world Guest: Brett Ferrin January 14th, 2025 Episode Teaser Introduction \u201c&#8230;Where we start with traffic calming, is actually in awareness&#8230;\u201d Brett Ferrin is Vice President of Sales in North America<span class=\"more-link\"><a href=\"https:\/\/petermbach.com\/index.php\/podcast\/037-brett-ferrin\/\">Continue Reading<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":538,"menu_order":37,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["entry","author-admin","post-1647","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TGC Podcast Episode 037 - Brett Ferrin - Peter M Bach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/petermbach.com\/index.php\/podcast\/037-brett-ferrin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TGC Podcast Episode 037 - Brett Ferrin - Peter M Bach\" \/>\n<meta property=\"og:description\" content=\"The Grand Challengers Podcast Episode #37 &#8220;Safeguarding the ordinary&#8221; &#8211; achieving traffic safety planning and management in a data-rich, AI-powered world Guest: Brett Ferrin January 14th, 2025 Episode Teaser Introduction \u201c&#8230;Where we start with traffic calming, is actually in awareness&#8230;\u201d Brett Ferrin is Vice President of Sales in North AmericaContinue Reading\" \/>\n<meta property=\"og:url\" content=\"https:\/\/petermbach.com\/index.php\/podcast\/037-brett-ferrin\/\" \/>\n<meta property=\"og:site_name\" content=\"Peter M Bach\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-13T20:29:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/petermbach.com\/wp-content\/uploads\/2023\/01\/Cover-Art-1024x1024.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@petermbach\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/petermbach.com\/index.php\/podcast\/037-brett-ferrin\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/petermbach.com\/index.php\/podcast\/037-brett-ferrin\/\"},\"author\":{\"name\":\"Peter M Bach\",\"@id\":\"https:\/\/petermbach.com\/#\/schema\/person\/e9671291722e75130bbe3eea1631f16b\"},\"headline\":\"TGC Podcast Episode 037 &#8211; Brett 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