{"id":2058,"date":"2025-08-21T18:34:26","date_gmt":"2025-08-21T18:34:26","guid":{"rendered":"https:\/\/petermbach.com\/?page_id=2058"},"modified":"2025-10-27T21:21:16","modified_gmt":"2025-10-27T21:21:16","slug":"052-makoto-kern","status":"publish","type":"page","link":"https:\/\/petermbach.com\/index.php\/podcast\/052-makoto-kern\/","title":{"rendered":"TGC Podcast Episode 052 &#8211; Makoto Kern"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:280px\">\n<figure class=\"wp-block-image size-large is-style-default\"><a href=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2025\/05\/Cover-Art-scaled.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-attachment-id=\"1870\" data-permalink=\"https:\/\/petermbach.com\/cover-art-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2025\/05\/Cover-Art-scaled.jpg?fit=2560%2C2560&amp;ssl=1\" data-orig-size=\"2560,2560\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Cover-Art\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2025\/05\/Cover-Art-scaled.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2025\/05\/Cover-Art-scaled.jpg?fit=1024%2C1024&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2025\/05\/Cover-Art.jpg?resize=1024%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-1870\" srcset=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2025\/05\/Cover-Art-scaled.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2025\/05\/Cover-Art-scaled.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2025\/05\/Cover-Art-scaled.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2025\/05\/Cover-Art-scaled.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2025\/05\/Cover-Art-scaled.jpg?resize=1536%2C1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2025\/05\/Cover-Art-scaled.jpg?resize=2048%2C2048&amp;ssl=1 2048w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2025\/05\/Cover-Art-scaled.jpg?resize=465%2C465&amp;ssl=1 465w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2025\/05\/Cover-Art-scaled.jpg?resize=500%2C500&amp;ssl=1 500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Grand Challengers Podcast Episode #52<\/h3>\n\n\n\n<h1 class=\"wp-block-heading\">Feature-centric to user-centric &#8211; UX Design to navigate global challenges and the \u201cAI Competence Mirage\u201d<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\">Guest: Makoto Kern<\/h2>\n\n\n\n<p>October 28th, 2025<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Episode Teaser<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"1440\" height=\"810\" src=\"https:\/\/www.youtube.com\/embed\/KOpWp7g-l6A?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-AU&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Introduction<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center has-medium-font-size\"><strong>\u201c&#8230;You have to go back to the user experience, for the user that uses this &#8216;day-in&#8217;, &#8216;day-out&#8217;, workflow is the most important &#8230; you gotta make it frictionless &#8230;\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p>Makoto Kern is the Founder and Principal Product Design Consultant at iiimpact in Austin Texas, focussed on enterprise software and UX design. Makoto adopts a holistic approach towards desinging and launching the user experience, guiding companies in the energy, ming, healthcare and cybersecurity sectors among many others. He emphasies user-centric, safe and secure interfaces to improve business workflow and operational safety. His passion for tinkering with hardware and software since his childhood days has now shaped his mission in navigating the disruptive AI landscape.<\/p>\n\n\n\n<p>On today\u2019s show, Makoto and I delve into the world of UX, short for user experience design, understanding its fundamental differences with UI and its role in the rapidly evolving AI landscape. We discuss his journey in helping companies in the environmental, resources and healthcare space design and automate better, address cybersecurity concerns and look at how we can best adapt to the rise of AI across industries.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2025\/10\/tgcpodcast_e051_makoto_kern_profilepic.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-attachment-id=\"2152\" data-permalink=\"https:\/\/petermbach.com\/index.php\/podcast\/052-makoto-kern\/tgcpodcast_e051_makoto_kern_profilepic\/\" data-orig-file=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2025\/10\/tgcpodcast_e051_makoto_kern_profilepic.png?fit=1024%2C1024&amp;ssl=1\" data-orig-size=\"1024,1024\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"tgcpodcast_e051_makoto_kern_profilepic\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2025\/10\/tgcpodcast_e051_makoto_kern_profilepic.png?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2025\/10\/tgcpodcast_e051_makoto_kern_profilepic.png?fit=1024%2C1024&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2025\/10\/tgcpodcast_e051_makoto_kern_profilepic.png?resize=1024%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-2152\" srcset=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2025\/10\/tgcpodcast_e051_makoto_kern_profilepic.png?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2025\/10\/tgcpodcast_e051_makoto_kern_profilepic.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2025\/10\/tgcpodcast_e051_makoto_kern_profilepic.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2025\/10\/tgcpodcast_e051_makoto_kern_profilepic.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2025\/10\/tgcpodcast_e051_makoto_kern_profilepic.png?resize=465%2C465&amp;ssl=1 465w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2025\/10\/tgcpodcast_e051_makoto_kern_profilepic.png?resize=500%2C500&amp;ssl=1 500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Biography<\/h3>\n\n\n\n<p>Makoto Kern is the Founder and Principal Consultant of IIIMPACT, a strategic product design and development firm that has been delivering high-impact solutions for over 20 years. Under his leadership, IIIMPACT has earned recognition of the Inc. 5000 list for three consecutive years as one of America&#8217;s fastest-growing private companies. He began his career in robotics and electrical engineering for 10 years before founding IIIMPACT, learning skills in web design, UX and search engine optimization alongside gaining experience in a range of industries. With 20+ years of experience launching hundres of digital software products across virtually every industry (oil &amp; gas, mining, healthcare), Makoto specializes in helping Fortune 500 companies and enterprise organizations transform chaotic development processes into predictable wins. His unique &#8220;Rapid Boardroom to Code&#8221; methodology reduces product launch risks and allows for companies to bring their software products to market 50% faster.<\/p>\n\n\n\n<p>Makoto&#8217;s unique perspective stems from his foundational decade as a robotics and electrical engineer, where he developed the analytical rigor and systems thinking that now distinguishes his approach to complex software challenges. This technical background, combined with advanced training in Human Computer Interaction, enables him to bridge the critical gap between engineering feasibility and user-centered design. His strategic approach combines engineering precision with user-centered design principles, ensuring that complex enterprise software becomes intuitive and adoption-friendly while delivering concrete ROI. From reducing checkout abandonment for major retailers to streamlining cybersecurity enterprise workflows to controlling complex HMI robotic equipment, Makoto&#8217;s methodology consistently transforms user friction into business growth.<\/p>\n\n\n\n<p>Makoto obtained his Bachelor &amp; Master of Science at Northern Illinois University and Graduate Certification in Human-Computer Interaction at Iowa State University. He is recognized as a thought leader in strategic product development and frequently shares his insights as well as his realist&#8217;s view on the rise of Generative Artificial Intelligence on his podcast Make and IIIMPACT, which has +17,000 subscribers.<\/p>\n\n\n\n<div id='buzzsprout-small-player-limit-5-artist-makoto-kern'><\/div><script type='text\/javascript' charset='utf-8' src='https:\/\/www.buzzsprout.com\/2083595.js?artist=Makoto+Kern&#038;container_id=buzzsprout-small-player-limit-5-artist-makoto-kern&#038;limit=5&#038;player=small'><\/script>\n\n\n\n<h3 class=\"wp-block-heading\">Resources Related to the Episode<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <a href=\"https:\/\/www.youtube.com\/@makeaniiimpactYT\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>make an iiimpact podcast<\/strong><\/a> &#8211; check it out and you\u2019ll also see Makoto\u2019s background\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.theaudiocafe.co.uk\/blog\/podcasts\/best-podcast-lighting\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Lighting tips<\/strong><\/a> for video podcasts and <a href=\"https:\/\/dlabsstudio.com\/2024\/10\/04\/complete-podcast-lighting-setup-low-medium-and-high-budget-picks\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>setup tips<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.launchthedamnthing.com\/blog\/3-tips-to-get-comfortable-on-camera\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Getting comfortable on camera<\/strong><\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"https:\/\/www.japan.travel\/en\/uk\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Japan<\/strong><\/a> &#8211; a country I dreamt of visiting and got to visit at the start of my research career<\/li>\n\n\n\n<li>What is <a href=\"https:\/\/www.leanproduction.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Lean manufacturing<\/strong><\/a>?<\/li>\n\n\n\n<li>History of <strong>Robotics<\/strong> [<a href=\"https:\/\/cs.stanford.edu\/people\/eroberts\/courses\/soco\/projects\/1998-99\/robotics\/history.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Stanford<\/strong><\/a>]<\/li>\n\n\n\n<li><a href=\"https:\/\/www.turtlewax.com\/?srsltid=AfmBOoou0iwGv9dI6tdwAvgZT5ajtEvL1ZR0QJKd-0AMbtf2JVaxBDz5\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Turtle Wax<\/strong><\/a> and <a href=\"https:\/\/marvelmysteryoil.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Mystery Marvel Oil<\/strong><\/a><\/li>\n\n\n\n<li>The age of \u2018Flash\u2019 &#8211; for those who remember Flash! Here\u2019s a bit of a <strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Adobe_Flash\" target=\"_blank\" rel=\"noreferrer noopener\">history of it<\/a><\/strong><\/li>\n\n\n\n<li>What is <a href=\"https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Search Engine Optimization<\/strong><\/a> (SEO)?<\/li>\n\n\n\n<li>The <a href=\"https:\/\/en.wikipedia.org\/wiki\/Dot-com_bubble\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>dot com<\/strong><\/a> boom and bust<\/li>\n\n\n\n<li>What is UX and how is it different to UI? [<a href=\"https:\/\/www.figma.com\/resource-library\/difference-between-ui-and-ux\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Article by Figma<\/strong><\/a>]<\/li>\n\n\n\n<li><strong>Case Study: Apple and UX<\/strong>\n<ul class=\"wp-block-list\">\n<li>Pacheco, A. &#8211; What I learned as a product designer at Apple [<a href=\"https:\/\/uxmag.com\/articles\/what-i-learned-as-a-product-designer-at-apple\" target=\"_blank\" rel=\"noreferrer noopener\">UXMag<\/a>]<\/li>\n\n\n\n<li>Rousselle, M. &#8211; How apple inspired me to become a UX\/UI Designer [<a href=\"https:\/\/medium.com\/@matthis.rousselle\/how-apple-inspired-me-to-become-a-ux-ui-designer-d29c302ba7e3\" target=\"_blank\" rel=\"noreferrer noopener\">Medium<\/a>]<\/li>\n\n\n\n<li>Apple\u2019s Human Interface <a href=\"https:\/\/developer.apple.com\/design\/human-interface-guidelines\" target=\"_blank\" rel=\"noreferrer noopener\">Guidelines<\/a><\/li>\n\n\n\n<li>Apple\u2019s Approach to Platform-centric Standardization [<a href=\"https:\/\/www.qt.io\/resources\/adopt-apples-approach-to-platform-centric-standardization\" target=\"_blank\" rel=\"noreferrer noopener\">QtGroup<\/a>]<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"https:\/\/www.iiimpact.io\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>iiimpact\u2019s Website<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.capitalone.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Capital One<\/strong><\/a><\/li>\n\n\n\n<li><strong>Business jargon:<\/strong> Here\u2019s <a href=\"https:\/\/www.indeed.com\/career-advice\/career-development\/jargons-in-business\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>some useful terminology<\/strong><\/a>\n<ul class=\"wp-block-list\">\n<li>HIPPO &#8211; highest paid person in the room<\/li>\n\n\n\n<li>B2C &#8211; Business to Consumer (in comparison to B2B and B2E)<\/li>\n\n\n\n<li>What are <a href=\"https:\/\/www.qualtrics.com\/en-gb\/experience-management\/customer\/net-promoter-score\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>NPS scores<\/strong><\/a>?<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>All about the Internet of Things (IoT) [<a href=\"https:\/\/en.wikipedia.org\/wiki\/Internet_of_things\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Wikipedia<\/strong><\/a>] [<strong><a href=\"https:\/\/www.ibm.com\/think\/topics\/internet-of-things\" target=\"_blank\" rel=\"noreferrer noopener\">IBM<\/a><\/strong>]<\/li>\n\n\n\n<li>The <a href=\"https:\/\/x.com\/moorejh\/status\/712711629981499392\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Meme<\/strong><\/a> I spoke about comparing programming languages<\/li>\n\n\n\n<li>Cybersecurity and the dangers of Vibe Coding &#8211; an interesting <a href=\"https:\/\/www.databricks.com\/blog\/passing-security-vibe-check-dangers-vibe-coding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>article<\/strong><\/a>\n<ul class=\"wp-block-list\">\n<li>What are <strong>AI Agents<\/strong>? [<a href=\"https:\/\/cloud.google.com\/discover\/what-are-ai-agents\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Google Cloud<\/strong><\/a>]<\/li>\n\n\n\n<li>Makoto\u2019s Article on The <a href=\"https:\/\/makotokern-iiimpact.medium.com\/the-ai-competence-mirage-a4b5323b0149\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>AI Competence Mirage<\/strong><\/a> on Medium<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/invenioit.com\/continuity\/data-loss-statistics\/?srsltid=AfmBOooLhKnzW5ZbmAq3ewnTjNIFLcTfu0ytk51JIx02NVC1SWpBdvFb\" target=\"_blank\" rel=\"noreferrer noopener\">15 interesting statistics <\/a><\/strong>about the impact of data loss<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"https:\/\/www.figma.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Figma<\/strong><\/a> &#8211; the big design software that is changing the UX landscape<\/li>\n\n\n\n<li>The <strong>AI Hype<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>GPT5 at PhD level? [<a href=\"https:\/\/www.bbc.com\/news\/articles\/cy5prvgw0r1o\" target=\"_blank\" rel=\"noreferrer noopener\">BBC Article<\/a>]<\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/nanobanana.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>NanoBanana<\/strong><\/a>, <a href=\"https:\/\/claude.ai\/new\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Claude<\/strong><\/a><\/li>\n\n\n\n<li>The <a href=\"https:\/\/www.bordier.com\/ai-boom-doom-gloom-on-the-horizon\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Doom and Gloom Opinion<\/strong><\/a> of AI explained<\/li>\n\n\n\n<li>Cutting through the <strong>AI Noise on LinkedIn<\/strong> [<a href=\"https:\/\/influenceboard.com\/cutting-through-the-ai-noise-on-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Article<\/strong><\/a>]<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Articles on people <strong>de-valuing AI-generated content<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Chia, S., Hartanto, A. and Tong, E.M., 2025. Do Listeners Devalue AI-Generated Pop Music? Exploring Negative Biases in Listeners&#8217; Responses to AI-Labelled vs Human-Labelled Pop Music.&nbsp;<em>Computers in Human Behavior: Artificial Humans<\/em>, p.100217. [<a href=\"https:\/\/doi.org\/10.1016\/j.chbah.2025.100217\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Link<\/strong><\/a>]<\/li>\n\n\n\n<li>B\u00f6hm, R., J\u00f6rling, M., Reiter, L. and Fuchs, C., 2023. People devalue generative AI\u2019s competence but not its advice in addressing societal and personal challenges.&nbsp;<em>Communications Psychology<\/em>,&nbsp;<em>1<\/em>(1), p.32. [<a href=\"https:\/\/doi.org\/10.1038\/s44271-023-00032-x\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Link<\/strong><\/a>]<\/li>\n\n\n\n<li>Ragot, M., Martin, N. and Cojean, S., 2020, April. Ai-generated vs. human artworks. a perception bias towards artificial intelligence?. In&nbsp;<em>Extended abstracts of the 2020 CHI conference on human factors in computing systems<\/em>&nbsp;(pp. 1-10). [<a href=\"https:\/\/doi.org\/10.1145\/3334480.3382892\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Link<\/strong><\/a>]<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>History of the <a href=\"https:\/\/www.investopedia.com\/ask\/answers\/09\/browser-wars-netscape-internet-explorer.asp\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Internet Browser War<\/strong><\/a><\/li>\n\n\n\n<li><strong>Podcasting:<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/riverside.com\/blog\/podcast-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">Podcast statistics<\/a> <\/strong>and <a href=\"https:\/\/podcastle.ai\/blog\/why-most-people-quit-their-podcast-and-how-to-not-be-one-of-them\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>why do people quit their podcasts<\/strong><\/a><strong>?<\/strong><\/li>\n\n\n\n<li>Dealing with <a href=\"https:\/\/www.sprinklr.com\/blog\/social-media-trolling\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>troll comments<\/strong><\/a><\/li>\n\n\n\n<li>Who is <a href=\"https:\/\/en.wikipedia.org\/wiki\/Joe_Rogan\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Joe Rogan<\/strong><\/a>?<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Selected episodes on <strong>Make an iiimpact<\/strong>:\n<ul class=\"wp-block-list\">\n<li>The AI Job Apocalypse 2030 &#8211; What college majors will be extinct by 2030? [<a href=\"https:\/\/youtu.be\/OPP3hDNJ9HA?si=46QDez9kUw6KfRaR\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Link<\/strong><\/a>]<\/li>\n\n\n\n<li>Will AI Change Schools Forever? [<a href=\"https:\/\/youtu.be\/u6SRk2JFJMk?si=aso0ZBvmo52p-S7r\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Link<\/strong><\/a>]<\/li>\n\n\n\n<li>AGI: Humanity\u2019s Greatest Leap or our last mistake? [<a href=\"https:\/\/youtu.be\/3SfonyHWUkg?si=aiTEtzKtFT7OSe4K\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Link<\/strong><\/a>]<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Episode Chapters<\/h3>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>(Chapters are embedded in the episode for quick access, click this to expand and view all chapters and time stamps)<\/summary>\n<ul class=\"wp-block-list\">\n<li>0:00 Intro<\/li>\n\n\n\n<li>1:59 Guest Intro and Studio Background Design Talk<\/li>\n\n\n\n<li>4:49 How an electrical engineer got into UX<\/li>\n\n\n\n<li>12:36 The basics of UX vs. UI<\/li>\n\n\n\n<li>21:00 The steps to founding iiimpact<\/li>\n\n\n\n<li>30:21 The domains iiimpact has worked in<\/li>\n\n\n\n<li>36:47 The AI Competence Mirage and Cybersecurity<\/li>\n\n\n\n<li>43:37 Tips for Entrepreneurs &#8211; the importance of the team<\/li>\n\n\n\n<li>49:49 Talking AI<\/li>\n\n\n\n<li>59:42 Make an iiimpact Podcast<\/li>\n\n\n\n<li>1:04:33 Q&amp;A Start<\/li>\n\n\n\n<li>1:04:58 What does innovation mean to you?<\/li>\n\n\n\n<li>1:06:17 Key moment, event, book, person<\/li>\n\n\n\n<li>1:08:46 Time management<\/li>\n\n\n\n<li>1:09:48 Favourite childhood memory<\/li>\n\n\n\n<li>1:12:09 Biggest challenge to date<\/li>\n\n\n\n<li>1:13:33 Advice for young professionals<\/li>\n\n\n\n<li>1:14:32 What would you most like to be remembered for?<\/li>\n\n\n\n<li>1:15:17 Where can people find you?<\/li>\n\n\n\n<li>1:16:22 Final message<\/li>\n\n\n\n<li>1:16:43 Outro<\/li>\n<\/ul>\n<\/details>\n\n\n\n<h3 class=\"wp-block-heading\">Connect with Makoto Kern<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.iiimpact.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">iiimpact.io &#8211; official website<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.linkedin.com\/in\/productuxdesigner\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.youtube.com\/@makeaniiimpactYT\" target=\"_blank\" rel=\"noreferrer noopener\">Make an iiimpact Podcast <\/a><\/strong>(on YouTube and other channels)<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/makotokern-iiimpact.medium.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Makoto&#8217;s Medium Page<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/x.com\/theiiimpact\" target=\"_blank\" rel=\"noreferrer noopener\">X<\/a><\/strong> (@theiiimpact)<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.instagram.com\/makotoiiimpact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Related Episodes<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" data-attachment-id=\"1320\" data-permalink=\"https:\/\/petermbach.com\/index.php\/podcast\/025-shubber-ali\/shubber_ali_profilepic-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/02\/Shubber_Ali_Profilepic-1.png?fit=500%2C500&amp;ssl=1\" data-orig-size=\"500,500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Shubber_Ali_Profilepic\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/02\/Shubber_Ali_Profilepic-1.png?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/02\/Shubber_Ali_Profilepic-1.png?fit=500%2C500&amp;ssl=1\" class=\"wp-image-1320\" style=\"width: 100px;\" src=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/02\/Shubber_Ali_Profilepic-1.png?resize=100%2C100&#038;ssl=1\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/02\/Shubber_Ali_Profilepic-1.png?w=500&amp;ssl=1 500w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/02\/Shubber_Ali_Profilepic-1.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/02\/Shubber_Ali_Profilepic-1.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/02\/Shubber_Ali_Profilepic-1.png?resize=465%2C465&amp;ssl=1 465w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/td><td><strong><a href=\"https:\/\/petermbach.com\/index.php\/podcast\/025-shubber-ali\/\" data-type=\"page\" data-id=\"1316\">Episode #25 &#8211; Shubber Ali<\/a><\/strong><br><strong>Your garden, the &#8216;field of dreams&#8217; for tackling the twin crises of climate change and artificial intelligence<\/strong><br><em>(Related Topics: business &amp; tech, AI, community, entrepreneurship)<\/em><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" data-attachment-id=\"1648\" data-permalink=\"https:\/\/petermbach.com\/index.php\/podcast\/037-brett-ferrin\/tgcpodcast_e038_brett_ferrin_profilepic\/\" data-orig-file=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/12\/tgcpodcast_e038_brett_ferrin_profilepic.jpg?fit=400%2C400&amp;ssl=1\" data-orig-size=\"400,400\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"tgcpodcast_e038_brett_ferrin_profilepic\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/12\/tgcpodcast_e038_brett_ferrin_profilepic.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/12\/tgcpodcast_e038_brett_ferrin_profilepic.jpg?fit=400%2C400&amp;ssl=1\" class=\"wp-image-1648\" style=\"width: 100px;\" src=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/12\/tgcpodcast_e038_brett_ferrin_profilepic.jpg?resize=100%2C100&#038;ssl=1\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/12\/tgcpodcast_e038_brett_ferrin_profilepic.jpg?w=400&amp;ssl=1 400w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/12\/tgcpodcast_e038_brett_ferrin_profilepic.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2024\/12\/tgcpodcast_e038_brett_ferrin_profilepic.jpg?resize=150%2C150&amp;ssl=1 150w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/td><td><strong><a href=\"https:\/\/petermbach.com\/index.php\/podcast\/037-brett-ferrin\/\" data-type=\"page\" data-id=\"1647\">Episode #37 &#8211; Brett Ferrin<\/a><br>&#8220;Safeguarding the ordinary&#8221; &#8211; achieving traffic safety planning and management in a data-rich, AI-powered world<\/strong><br><em>(Related Topics: AI, design, behavioural psychology, security)<\/em><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" data-attachment-id=\"1967\" data-permalink=\"https:\/\/petermbach.com\/index.php\/podcast\/046-mark-swinnerton\/mark_swinnerton_profilepic\/\" data-orig-file=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2025\/06\/Mark_Swinnerton_Profilepic.png?fit=1074%2C1074&amp;ssl=1\" data-orig-size=\"1074,1074\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Mark_Swinnerton_Profilepic\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2025\/06\/Mark_Swinnerton_Profilepic.png?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2025\/06\/Mark_Swinnerton_Profilepic.png?fit=1024%2C1024&amp;ssl=1\" class=\"wp-image-1967\" style=\"width: 100px;\" src=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2025\/06\/Mark_Swinnerton_Profilepic.png?resize=100%2C100&#038;ssl=1\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2025\/06\/Mark_Swinnerton_Profilepic.png?w=1074&amp;ssl=1 1074w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2025\/06\/Mark_Swinnerton_Profilepic.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2025\/06\/Mark_Swinnerton_Profilepic.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2025\/06\/Mark_Swinnerton_Profilepic.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2025\/06\/Mark_Swinnerton_Profilepic.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2025\/06\/Mark_Swinnerton_Profilepic.png?resize=465%2C465&amp;ssl=1 465w, https:\/\/i0.wp.com\/petermbach.com\/wp-content\/uploads\/2025\/06\/Mark_Swinnerton_Profilepic.png?resize=500%2C500&amp;ssl=1 500w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/td><td><strong><a href=\"https:\/\/petermbach.com\/index.php\/podcast\/046-mark-swinnerton\/\" data-type=\"page\" data-id=\"1966\">Episode #46 &#8211; Mark Swinnerton<\/a><\/strong><br><strong>Gravity vs. &#8220;giant hockey pucks&#8221; &#8211; what disused mines and renewable energy storage have in common<\/strong><br><em>(Related Topics: Business and startups, resources industry)<\/em><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Credits<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hosted by Peter Marcus Bach, follow me on: <strong>X:<\/strong> @petermbach, <strong>Instagram:<\/strong> @petermbach87 or subscribe to my channel on <strong>YouTube: <\/strong><a href=\"http:\/\/www.youtube.com\/c\/PeterMarcusBach\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.youtube.com\/c\/PeterMarcusBach\/<\/a><\/li>\n\n\n\n<li><strong>Intro\/Outro Song:<\/strong> \u2018Starsky\u2019 by Alex Keren (Check out more of his tunes over on Spotify:&nbsp;<a href=\"https:\/\/soundcloud.com\/balloon-planet\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/open.spotify.com\/artist\/5vZ3lENfDLjkln8scBJ8mW<\/a>)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The Grand Challengers Podcast Episode #52 Feature-centric to user-centric &#8211; UX Design to navigate global challenges and the \u201cAI Competence Mirage\u201d Guest: Makoto Kern October 28th, 2025 Episode Teaser Introduction \u201c&#8230;You have to go back to the user experience, for the user that uses this &#8216;day-in&#8217;, &#8216;day-out&#8217;, workflow is the<span class=\"more-link\"><a href=\"https:\/\/petermbach.com\/index.php\/podcast\/052-makoto-kern\/\">Continue Reading<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":538,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["entry","author-admin","post-2058","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TGC Podcast Episode 052 - Makoto Kern - Peter M Bach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/petermbach.com\/index.php\/podcast\/052-makoto-kern\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TGC Podcast Episode 052 - Makoto Kern - Peter M Bach\" \/>\n<meta property=\"og:description\" content=\"The Grand Challengers Podcast Episode #52 Feature-centric to user-centric &#8211; UX Design to navigate global challenges and the \u201cAI Competence Mirage\u201d Guest: Makoto Kern October 28th, 2025 Episode Teaser Introduction \u201c&#8230;You have to go back to the user experience, for the user that uses this &#8216;day-in&#8217;, &#8216;day-out&#8217;, workflow is theContinue Reading\" \/>\n<meta property=\"og:url\" content=\"https:\/\/petermbach.com\/index.php\/podcast\/052-makoto-kern\/\" \/>\n<meta property=\"og:site_name\" content=\"Peter M Bach\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-27T21:21:16+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/petermbach.com\/wp-content\/uploads\/2025\/05\/Cover-Art-1024x1024.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@petermbach\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/petermbach.com\/index.php\/podcast\/052-makoto-kern\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/petermbach.com\/index.php\/podcast\/052-makoto-kern\/\"},\"author\":{\"name\":\"Peter M Bach\",\"@id\":\"https:\/\/petermbach.com\/#\/schema\/person\/e9671291722e75130bbe3eea1631f16b\"},\"headline\":\"TGC Podcast Episode 052 &#8211; 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